Elevating humanity through business begins with knowing WHY your company exists. Without this, you have no compass to find and stay focused on your True North. Businesses should exist for reasons beyond just making a profit. We see profit as a necessary means to achieving your purpose—not as an end in and of itself.
A business that adheres to the principles of conscious capitalism focuses on a purpose beyond pure profits. In doing so, it inspires and engages its key stakeholders. Every conscious business has a higher purpose as to why they exist, need to exist and the contribution they make to the society. A firm's purpose is the glue that holds the organization together. The purpose is which attracts the right customers, workers, suppliers, investors etc. to the business and to maintain the relationship.